Franchising and virtual reality and augmented reality – what legal issues you need to be considering now

With predictions that Virtual Reality arcades may be a new trend, the time has come for franchisors to seriously consider the impact on franchising of the growth in Virtual Reality (VR) and Augmented Reality (AR). Although the developments are exciting, legal issues abound and VR and AR strategies for franchising need to be thought through carefully. This article aims to provide you with an overview of the VR and AR in franchising and set out some of the complexities.

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