Curiosity – Ian Leslie 004

By Steve Berg

Ian Leslie, (@mrianleslie) is an author and speaker who lives in London. He’s written a number of books about ideas, culture, and politics. He is also a paid consultant. Ian gives the definition of curiosity from a cognitive scientists perspective and then explains how to determine who has high ‘need for cognition’ (how and why some people are more curious). We talk about how curiosity drives innovation and business success. We touch on how technology and other external factors impact individual curiosity. And we even touch on how people can become more curious. It’s a good look at the inner workings of curiosity particularly for the investor who can benefit from identifying those with a high need for cognition.